By: Economic & Finance Report
The analytics are in, Black Friday 2019 did its numbers. Black Friday did over $20 billion in revenue, over $7 billion in online and digital sales alone, from latest info projected (Forbes.com). (1)
The revenue numbers surpassed last year (2018), from Black Friday sales. This was anticipated of course, but maybe not by the figures that came in of $20 billion.
Though with strong numbers, brick and mortars shops and stores will still be closing unfortunately, to focus more of their retail sales online because of what many speculate as being the “Amazon Effect”. The “Amazon Effect” has forced brick and mortar stores and outlets to realign their focus toward online sales and marketing. A game changer to indicate the least. -SB
(1) Content: https://www.forbes.com › sites › johnkoetsier › 2019/11/30 › record-black-f… (Forbes)