By: Economic & Finance Report
Uber has hired two top female executives because of the arising sexual harassment claims that has hit the expanding technology company.
Bozoma St. John and Frances Frei have been hired to try to bring a more productive and diverse female workforce to the giant tech company. Bozoma a former marketing and brand executive at Apple Music, will oversee marketing and branding at Uber as Chief Branding Officer; while Frei who was previously senior associate dean and professor of executive education at Harvard, will be Uber’s Senior Vice President of Strategy.
Both women bring a plethora of experience and knowledge to their respective positions, and Uber utilizing both individuals helps the company with a formal image problem that has been tainting the company with their female workforce. The hires allows Uber to mitigate and develop a consensus of opportunities for their women demographic at the workplace. A demographic that Uber has been battling for quite some time now. -SB